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New book explores Steve Jobs’ NeXT years and the road to his Apple comeback

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結論

- 2007年から2011年にかけて、JobsはNeXTで独自の事業を行っていた。

要点

  • - この時期は Jobsの「孤独時代」であり、彼は多くの失敗と破産を経験した。
  • - NeXTでの経験は、JobsがAppleに戻る前後に重要な役割を果たし、彼のビジネス才能を開花させた。
  • この本は、Jobsの「孤独時代」が彼のApple復活に至る軌跡を描き出す。その過程で Jobsは多くの失敗と破産を経験し、その結果として彼自身がビジネス才能を開花させたという内容である。また、この本は、Jobsが学んだ「失敗から学ぶ」力の重要性にも焦点を当てている。

本文

In the upcoming book “Steve Jobs in Exile,” author Geoffrey Cain will explore the lesser-told story of the years that preceded, and ultimately prepared, Steve Jobs for his historic return to Apple. Here are the details. Steve Jobs in Exile comes out May 19 In light of what would have been Steve Jobs’ 71st birthday earlier this week, and just shy of a month away from Apple’s own 50th anniversary, there has been no shortage of stories, events, and tributes marking the occasions. The Computer History Museum, for instance, will host a dedicated Apple@50 event, celebrating the company’s impact on personal computing. Journalist David Pogue, on the other hand, has an upcoming book on Apple’s first five decades, set to be released in March. Now, as shared by John Gruber at Daring Fireball, a new book will focus on Jobs’ “wilderness years” at NeXT, the company he founded after being ousted from Apple. In “Steve Jobs in Exile – The Untold Story of Steve Jobs’s Wilderness Years—and the Creation of a Legend,” author Geoffrey Cain will explore the “spectacular failures, near-bankruptcy, and brutal humiliation” that defined Jobs’ twelve years away from Apple, and that ultimately reshaped him to “go on to create the iPod, iPhone, and iPad, transforming Apple into the most valuable company on earth.” From the book’s website: With unprecedented access to unbroadcast footage of Jobs in NeXT meetings, private company documents, and interviews with his closest colleagues, Cain offers the definitive account of how failure transformed a brash wunderkind into a true business genius. This is the story of how Steve Jobs learned to lead, how he discovered the power of discipline, and how a spectacular failure became the foundation for one of the greatest comebacks in business history. It is nothing less than the missing piece in the legend of Steve Jobs. As Gruber noted, the book’s foreword was written by NeXT cofounder Dan’l Lewin, who recently retired after nearly a decade as CEO of the Computer History Museum. As for the afterword, it was penned by Ed Catmull, who cofounded Pixar alongside Jobs in 1986. “Steve Jobs in Exile” will feature “previously unpublished materials and new interviews with the key players, is available to preorder now and comes out May 19. Accessory deals on Amazon AirPods Pro 3 Apple AirTag 4 Pack Beats USB-C to USB-C Woven Short Cable Wireless CarPlay adapter Logitech MX Master 4 FTC: We use income earning auto affiliate links. More.

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